Although he may have had more cosmic intentions in mind, Albert Einstein summed up the essence of what makes for good web copy with his quote: Everything should be as simple as possible, but not simpler. When Joe Netsurfer parks his eyeballs in front of his computer monitor, the words he views are nothing more than pixels on a screen. How can you make those pixels come alive so that your copy not only keeps him on the page, but inspires and motivates? The average web surfer decides quickly as a bolt of lightning whether to stay or click on. One way to keep them glued to your site is with design and copy that has a clear vision. Dont expect your viewer to hang around trying to figure out what it is your web page is all about. Because they flat out will not. Tracking your visitors is a good barometer of what the culp webdesign rit may be. If a lot of people hit and run, you may have a problem with copy that isnt communicating quickly and clearly enough. So how do you do that? Here are five tips that could be the cure for an itchy mouse finger 1) Hit the Target Who is your reader? Or even better, who is your ideal customer? Once youve identified that speak their language. Craft your copy in a way that they understand and are receptive to. Theyll hang in there if youre on the same wavelength. 2) Grab and Hold Your headline needs to be not only strong and compelling, but clear. A headline that is easily understood, that speaks in plain language, will attract more readers. Most people will not bother to read a headline they dont understand. 3) Keep it Down Rarely is web copy read in its entirety. So be cautious to limit your words.
